BrandStory Process

BrandStory is Active Imagination's strategic approach to branding. The BrandStory process was crafted early in our history, and refined over more than a decade of working with healthcare clients and their brand identities. From the very beginning, we learned to ask the question, what your story?? Today, we apply an archetype-based strategy that begins with defining your unique brand identity he brand beginnings, what your brand stands for and what it represents to your audience. We further explore the forces that impact your businessompetition, industry changes and business objectiveso identify what drives consumers to make healthcare buying decisions. The data gleaned from this process serves to create the core messaging and narrative he backbone of every branding initiative that we undertake for your organization. Then, it is a consistent, methodical dissemination of these messages that helps to create the emotional ties that bind with your audience. Our storytelling approach enhances the impact of every touchpoint of your brand, while ensuring that every marketing dollar you invest delivers the healthiest possible return.

So how does it work?

Depending on your business objectives, BrandStory can be executed in one of four ways:

BrandStory Audit

Based primarily on information provided by the client, a
BrandStory Audit examines current or proposed marketing
materials for story cohesiveness, marketing strategy and
visual aesthetics. A BrandStory Audit often is a first step
for clients who are unsure whether their story is
communicated effectively through the organization's current
channels.